Sales, Marketing

Individual Need, Research Leads To Successful Small Business

Finding a need based on his own experience, one entrepreneur did research before launching his new venture. The effort paid off in a successful business.

For years after Chris Riccobono graduated college, he recalls a struggle with finding a shirt with the perfect fit. He and his peers could never find a button-up shirt that was not too long. Riccobono accounts, “I tried on 150 shirts and not one of them was the perfect fit."

At least 95 percent of men he surveyed had thesame issue of finding a button-up shirt that fit right and did not fall too long.

4/2/15 Radio Program

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Making Customer Service, Employee Happiness Keys To Success

An entrepreneur who changed how salons are marketed, managed admits he is motivated by growth and a fear of failure.

This combination moved Michael Randazzo to follow his father’s footstep but with a plan to change how he managed his businesses.

The results are a chain of highly successful salons anchored on his employees’ well-being and their contributions.

Coming from a family of entrepreneurs, Randazzo saw the stability in the salon industry through the observation of his father’s barber shop in New York.

Five Common Brand Building Obstacles

Someone has a great idea for a business. They just know it’s going to succeed. They’ve turned their den into an office and updated their social media. Now they sit back and wait until the business becomes the talk of the town.

Of course, that’s not how it works. 

9 Tips for Closing End-of-Year Sales

Each November, sales representatives everywhere feel that familiar twinge of anxiety and concern as they race to meet their year-end goals. 

For many sales people this period may be a stressful time.

However, Michel Koopman of getAbstract argues it is also the perfect opportunity to sharpen sales skills, solidify existing relationships, and improve techniques to finish the year strong. 

Three E-Commerce Optimization Tips for the Merriest Holidays

For many online merchants, end-of-year holiday sales are a make-or-break period for their bottom line when they generate the lion’s share of their profits. Last year, e-commerce sales rose nearly 10%, and many analysts are expecting similar growth rates for the shopping season right around the corner.  

Tips To Increase Brand Engagement On Twitter

With more than 500 million Tweets sent daily, it's likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter.

According to Bernard Perrine, CEO of Twitter marketing company SocialCentiv,am effective Tweet can boost business by creating the highest engagement with followers, while building a devoted fan base.

An Effective Business Card Can Add To Small business Image, Success

Many small business leaders fail to realize importance of an effective business card in the marketing effort.

A business card may be the first visual connection a prospect has to judge a business.  The card will either promote or deflatea professional image.  Business owners can’t afford to get this wrong.  People judge a business and the value it offers by first glance and the image of a business card quicklyshowcases the level of success and professionalism a business has.

Companies Diving Into Social Media Every Day Should Plan Before Acting

Traditional media such as TV, radio, and print are on the downslide and social media is the rapidly becoming the marketing vehicle of choice.

While it may be true that the way to market a business in 2013 is through social channels, business leaders need to make sure they aren’t buying into the hype instead of what’s going to work for their business and industry.

It’s easy to setup a Facebook page. A couple clicks are all a business owner needs to do and they are ready to start posting.

Marketing Automation Coming To Small Businesses

With valuable marketing automation insights, businesses can reach customers and prospects with the right message at the right time, driving sales.

Large corporations utilize marketing automation programs to manage the vast data they are accumulating.

As Jonathan Herrick, CSO & CMO at Hatchbuck, “marketing automation is the platform used to capture quality leads, identify their needs, and nurture them based on their unique preferences.”

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