Sales, Marketing

For many online merchants, end-of-year holiday sales are a make-or-break period for their bottom line when they generate the lion’s share of their profits. Last year, e-commerce sales rose nearly 10%, and many analysts are expecting similar growth rates for the shopping season right around the corner.  

With more than 500 million Tweets sent daily, it's likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter.

According to Bernard Perrine, CEO of Twitter marketing company SocialCentiv,am effective Tweet can boost business by creating the highest engagement with followers, while building a devoted fan base.

Many small business leaders fail to realize importance of an effective business card in the marketing effort.

A business card may be the first visual connection a prospect has to judge a business.  The card will either promote or deflatea professional image.  Business owners can’t afford to get this wrong.  People judge a business and the value it offers by first glance and the image of a business card quicklyshowcases the level of success and professionalism a business has.

Traditional media such as TV, radio, and print are on the downslide and social media is the rapidly becoming the marketing vehicle of choice.

While it may be true that the way to market a business in 2013 is through social channels, business leaders need to make sure they aren’t buying into the hype instead of what’s going to work for their business and industry.

It’s easy to setup a Facebook page. A couple clicks are all a business owner needs to do and they are ready to start posting.

With valuable marketing automation insights, businesses can reach customers and prospects with the right message at the right time, driving sales.

Large corporations utilize marketing automation programs to manage the vast data they are accumulating.

As Jonathan Herrick, CSO & CMO at Hatchbuck, “marketing automation is the platform used to capture quality leads, identify their needs, and nurture them based on their unique preferences.”