Sales, Marketing

Authors Find Helping Hand, Publicity Outlet Via Innovative Company

By focusing on creating opportunities for others, Becky Robison has built two successful companies.

The mother of three daughters works with authors and others to promote books and products online. 

“In all I do, my focus is on creating opportunities,”Robinson explained. 

Smart Move: Providing Good Customer Service

As a small-business owner, excellent service is a necessity to attract and retain customers. Businesses that are not able to keep up with the changing demands of today’s consumers will struggle to stay competitive. The experiences that individuals have with a company, or what they may hear from friends and family, influence their perception of a company and their likelihood to buy.

To ensure your customers have a positive experience, Matthew Owenby, senior vice president and chief human resources officer at Aflac below offers a few things to keep in mind:

Beyond the .COM! New Domain Names are Perfect for SMBs and Startups

One of the first and most important decisions any CEO, founder, or startup is going to make is what to name the company.

It’s a decision that will inform every phase of your business’ future. And for years, entrepreneurs struggled between their desire for the perfect name and a rapidly diminishing supply of .COM domains.

Marketers and business experts dispassionately advised throwing out that perfect name if the .COM domain for that name was unavailable.

New Sales Outlets Add Consumer Exposure, Profits If Done Correctly

Sometime expansion means going into new retail channels with a partner distributor.

Torie & Howard’s organic Chewie Fruities® fruit chew candy is strengthening its national retail penetration across a variety of channels as consumers continue to reach for organic options for themselves and their families.

Torie Burke, company co-founder found a way of adding to the firms retail outlets and at the same time raising product visibility.

How To Fight And Win Aganst Big Competitors

Millions of small businesses around the nation struggle when they are competing with big corporations. Many end up throwing in the towel because they can’t find a way to give themselves an edge in order to survive. One small business, Hound & Gatos Pet Foods Corporation, has found a recipe for thriving among an industry of big dogs.

Relational Economy Little Understood, Serviced

Maybe someone owns a yoga studio, or a dog groomer, or a massage therapist.

Or perhaps that someone is a cosmetologist, an independent CPA or even a chimney sweep.

There Are Different Ways Of Fighting For Place In The Market

Millions of small businesses around the nation struggle when they are competing with big corporations. Many end up throwing in the towel because they can’t find a way to give themselves an edge in order to survive. One small business, Hound & Gatos Pet Foods Corporation, has found a recipe for thriving among an industry of big dogs.

Customer Service And Technology

Technology is rapidly changing our world but individual customer service is not keeping up.

While many companies offer products and services through apps and downloads, there are still many functions and applications still needing hands-on help.

Take for instance buying a new mobile device.  On average, consumers spend five hours talking about or researching a new mobile device, according to industry pundits.

The Right Sales Practices Makes Marketing Team Stronger, More Prolific

Staying competitive in today’s market is tasking for the most established of companies. Without the luxury of a massive sales team or extravagant resources to throw into the sales pipeline, a small business’s sales challenges are magnified.  

Using Store Beacons To Add Small Business Sales, Profits

Beacons are tools, not substitutes for customer service.

Having beacons in a store may satisfy the gadget geek, but the beacons alone will not improve a small business or its customer relations.

Nicole Chan, Director of Public Relations and Brand Marketing at Bindotalks about the value of beacons. In their most used forms beacons are apps downloaded by the establishment.

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