Sales, Marketing

The marketing world will see some significant changes

Marketing expert Tim Parkin offers some  Marketing Predictions for 2022, and how marketers and companies can prepare.

Despite their longevity which some critics argue make them a stale too, Emails can still bring profits to small business marketing efforts.

Online sales are becoming the main source of income to small businesses. Therefore, they have become a crucial component of any marketing effort.

To achieve revenue growth goals shared sales management might work for small businesses CEOs looking for innovative solutions.

While for some traditional CEOs this business model might be a big leap it does have many advantages, says Rene Zamora, Founder, Sales Manager Now.

In today’s mobile economy, customers expect exceptional customer service 24x7 and the ability to reach a company at the push of a button.
Small and medium-sized businesses (SMBs) must match the “big guns” and ensure that customers have the best possible experience, according to  James Robins, Chief Marketing Officer of GoCanvas.

Good design is good business.
From dating apps to online shopping, products, services and people are chosen based on beauty.
Successful business owners know this well, according to Arielle Kimbarovsky. She is a marketing intern at Crowdspring.
Here are some reasons to focus on design:

In just over a week, a flurry of customers will be looking to support small businesses online and in stores on Small Business Saturday. Merchants can capitalize on the influx of customers by properly preparing for them and their purchases.

For small- and medium-sized businesses (SMBs) the holiday season really is the most wonderful time of the year. Checkout lines get a little longer, website traffic increases and sales are expected to soar sky high. In fact, holiday sales could increase anywhere from 4 to 4.5 percent over last year with online sales jumping almost 20 percent.

Social media can be an effective promotional tool for any small business.
The secret is finding the right combination of internal resources and external talent.
Few companies are equipped to drive social media efforts alone. Those that try often run up against a wall of mounting experience and limited internal resources. That is not to say having an internal leader driving the social media efforts can’t work.

Besides the changes being forced by Amazon, other food trends emerged from the Summer Fancy Food Show.
“Overall, consumers are seeking out better-for-you foods and beverages made with quality ingredients. They want to make a good choice, even when indulging,” said Denise Purcell, head of content for the Specialty Food Association.