There is an old marketing adage: Fill a need, make money. Fill a desire, make a fortune.
But often there is more needed.
One man who found a need and filled it has rocked the motorcycle world.
And he credits his success to how he works with his staff.
Adam Xavier, Co-founder and Current CEO, developed a unique motorcycle locking system that soon formed his company known as RoadLok.
Xavier described, “I had many jobs, doing just about anything, during college which inadvertently taught me how to run a business.”