Offerings

 

 

SBCN Small Business Content Network Data Card

 (March 2018)

 

The Small Business Content Network (SBCN) is a vertical content network targeting small business leaders through coordinated media channels including radio, online newsletters, books and web sites. It is anchored by proprietary information, research, guest interviews, and mobile offerings providing small to medium business leaders with essential business growth articles, resources and tools. Consistently, reader surveys and responses demonstrate 59% of all visitors, listeners are presidents and/or owners of small business under 150 employees.

Based on nine years of subscriber studies and analysis of respondents to surveys and titles within the database, the combine list has the following characteristics:

  • 59% are owner/presidents
  • 81% have responsibility for purchasing above $100,000
  • Average yearly sales are $4.6 million
  • Average employee size is 26.5
  • Average electronic service per employee is 3.1
  • 47% upgraded their website in 2017
  • 41% utilized some form of debtor services in 2016
  • 48% said they expect to make major IT or cloud purchase in next 12 months
  • 46% said they depended on an ISI newsletter to gather information for purchases in the last 12 months
  • 44% bought new marketing services in 2017
  • 41% said they needed additional training, educational programs in 2018.

SBCN Properties
Newsletter/Magazine

Website

Guaranteed Readership

Small Business Digest

(www.2sbdigest.com)

125,000

My Business Chronicle

(www.mybusinesschronicle.com

98,000

Small Business Digest Magazine

(www.smallbusinessdigestmag.com)

97,000

Recalculating (generated interest)

(www.recalculating.biz)

75,000

The Business of Food and Wine

(www.foodandwineradio.biz)

30,000


Ad rate for the ezine Small Business Digest Mag is $2,000 net per full page with a guarantee of 97,000 circulation.

There is a flat monthly rate of $750 net per ad for all leaderboard ads purchased separately which is put in rotation on all small business sites guaranteed 30,000 displays each month. Rates are net to advertiser.

Recalculating Radio available in twelve major markets. Two hour-long programs each week with 30-, 60-, 90- second ad availability.  Base rate is $250 per 30-second spot. Volume discounts are available. Special sponsor opportunities for department offerings including those on finance, marketing, Human Resources, and IT are also available. Show is expected to expand to 30+ stations in 2018.

 

The Business of Food and Wine radio is available in eleven major markets. A weekly hour-long program devoted to what, where, how, when of the food and wine sectors. This program is about how to start, fund, run, and succeed in this highly competitive sector.

 

Reach: The programs airs locally in such markets as Las Vegas, NV, Milwaukee, WI, Pittsburgh, PA, Tampa, FL, Lancaster, PA, Boulder, CO, Long Beach, CA, Macon, GA, and Newport Richie, FL. In addition, it is also carried on iHeartRadio as well as on the Internet at http://amfm247.com. Rebroadcast of the shows is on Roku TV. Combined listenership, downloads is 1.5 million-plus.

 

Contact:        Donald Mazzella

        PO Box 315

        Ridgefield, NJ 07657        
        dmazzella@is-incorp.com

        201-242-0600