Tips To Increase Brand Engagement On Twitter

With more than 500 million Tweets sent daily, it's likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter.

According to Bernard Perrine, CEO of Twitter marketing company SocialCentiv,am effective Tweet can boost business by creating the highest engagement with followers, while building a devoted fan base.

Here are his suggested techniques to construct ideal Tweets that are more likely to be heard above the crowd, be retweeted or favorited, and ultimately help drive sales:

  • Find a brand voice. Tweets should reflect a professional voice. Be positive, engaging and conversational. Offer perspective or insight, even when retweeting to make your post stand out.
  • Include multimedia to encourage interaction. Tweets should contain pictures, links or hashtags to catch the reader's attention and trigger involvement.
  • Pin a Tweet to highlight what's important. Businesses can pin a specific Tweet to the top of their profile to showcase their special offers so that their followers don't miss out.  Pin a Tweet by viewing your profile and select the tweet you want to pin. Click the that "dots" icon and select "Pin to your profile page". Refresh your profile to see and you should see a "Pinned Tweet" label on it.
  • Avoid starting a Tweet with @username. Starting with @username makes that Tweet only visible to the sender and receiver. For greater visibility, try "Hey, @username!..." or insert a period before the username, ".@username...."
  • Create exclusive and custom offers. Tweets with exclusive offers can spur interest to try your company's products or services, can build customer loyalty, and make your Twitter community feel special. Our clients have the most response with 20 percent or more off and buy-one-get-one-free (BOGO) offers.Here is an example Tweet with a custom offer from one client Party Galaxy: “With the weather still warm, be sure to take advantage of our coupon for 25% off on our summer/luau #partysupplies! .
  • Tweet less than six times per day. Followers become annoyed with accounts Tweeting more than five times per day or more than one Tweet per hour. (
  • Increase Tweet visibility. Request a retweet in the Tweet by using the phrase "Please ReTweet" or "Please RT". Tweet 4-5x per day to increase retweets. Join trends by linking a Tweet to a hashtag (e.g. #HipLogiq) and a trending word or phrase.  Twitter trends are popular words or hashtags used by Twitter users at a particular time.If you log in to your Twitter account, you will be able to know what hashtags are now trending in your city or a nearby area.

Bernard Perrine is the CEO of Twitter marketing company SocialCentiv.