While it is true that countless retailers never accrue enough sales and fail within the first year, others do succeed.
But when demand picks up, it’s often difficult for sellers to keep up with the pace.
Once thirty orders start coming in each day, retailers suddenly start struggling to keep track of their inventory, ship out their products on time, and manage returns.
With lags in fulfillment, customers who are frustrated that their orders are delayed, wrong, or missing start to complain, often on social media.