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WEST DES MOINES, Iowa--(BUSINESS WIRE)--ITA Group’s new study shows that emotional connection can drive up to eight times more visits and sales from customers. The study, which analyzed loyalty programs from industry leaders including Wells Fargo, T-Mobile, Love's, Starbucks, Chick-fil-A, Disney+, The Home Depot and Sephora, quantifies the impact of emotional connection on loyalty programs. It demonstrates that emotional connection is no longer a "nice to have" feature; it's a critical multipli

SAN FRANCISCO--(BUSINESS WIRE)--6sense® today introduced RevvyAITM, the most significant update in the company’s history and a defining leap for AI-powered go-to-market (GTM) execution. At the core of the 6sense platform, RevvyAI serves as an intelligent command center that redefines how customers interact with data and insights — transforming 6sense into the central nervous system that fuels the entire GTM motion. RevvyAI gives revenue teams an entirely new way to use 6sense — empowering them

WASHINGTON--(BUSINESS WIRE)--A new Clutch report finds that nearly all consumers watch short-form videos daily, but only a small fraction give them their full attention. The findings underscore how crucial it is for brands to make an impression in under 30 seconds. The Rise of the Attention Economy Attention is now the internet’s most valuable currency, and it is harder to earn than ever. Ninety-five percent of consumers watch short-form videos regularly, and 71% do so daily, yet only 9% say th

CHICAGO--(BUSINESS WIRE)--MERGE has been selected by Modern Healthcare and Ad Age as winner of Agency of the Year in the 2025 Healthcare Marketing Impact Awards. The profiles of all the winners are featured in the November print issue of MH magazine. They are also online at Modern Healthcare and Ad Age. The Healthcare Marketing Impact Awards program recognizes outstanding marketing, advertising, and communication campaigns across all media platforms. The campaigns advance the efforts of provide

NEW YORK--(BUSINESS WIRE)--JLens, a Registered Investment Advisor, and ADL (the Anti-Defamation League), today called upon shareholders of Microsoft Corporation (NASDAQ: MSFT) to vote AGAINST Proposal 9, a shareholder resolution that they believe represents a politically motivated, BDS-aligned campaign designed to stigmatize lawful business with Israel and expose Microsoft to significant financial, legal, and reputational risks rather than promote genuine human rights oversight. The proposal is