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NEW YORK--(BUSINESS WIRE)--Ares Management Corporation (NYSE: ARES) (“Ares”) announced today that it has completed its acquisition of the international business of GLP Capital Partners Limited, excluding its operations in Greater China, and certain of its affiliates (“GCP International”). With the addition of GCP International, Ares’ leading global alternative investment platform managed over $525 billion in assets, including more than $115 billion in its global Real Assets business, as of Dece

MELVILLE, N.Y.--(BUSINESS WIRE)--Henry Schein, Inc. (Nasdaq: HSIC), the world’s largest provider of health care solutions to office-based dental and medical practitioners, announced today that the Company will present at the Leerink Global Healthcare Conference on Tuesday, March 11th, 2025, at the W South Beach hotel in Miami at 1:40 p.m. Eastern time. Henry Schein’s presentations can be heard via live webcast by visiting www.henryschein.com/IRwebcasts. Replays will be available on the Henry Sc

NEW YORK--(BUSINESS WIRE)--AG Mortgage Investment Trust, Inc. ("MITT," "we," the "Company," or "our") (NYSE: MITT) today reported financial results for the full year and quarter ended December 31, 2024. MANAGEMENT REMARKS “MITT was able to deliver strong performance despite a challenging macro-economic environment, increasing book value and achieving a 2.4% quarterly economic return on equity, demonstrating its uniquely differentiated strategy,” said T.J. Durkin, Chief Executive Officer and Pre

VICTOR, N.Y.--(BUSINESS WIRE)-- #commercialrealestate--Broadstone Net Lease Announces $1.5 Billion of Extended and Increased Credit Facilities

NEW YORK--(BUSINESS WIRE)--Garnett Station Partners (“Garnett Station” or “GSP”), a New York-based principal investment firm, today announced the successful close of GSP 5.0 Fund, L.P. (“Fund 5”), with total committed capital of $1.2 billion. GSP now manages over $3.5 billion in assets. Fund 5 was significantly oversubscribed and closed at its hard cap in a four month fundraise, with commitments from a diverse group of both new and existing investors. With Fund 5, GSP will continue to execute i

COLUMBIA, Md.--(BUSINESS WIRE)--COPT Defense Properties (NYSE: CDP) (“COPT Defense” or the “Company”) has executed a 10-year lease with a top 10 U.S. Defense Contractor for 48,100 square feet at 6841 Benjamin Franklin Drive (“Franklin Center”) in Columbia Gateway. With this transaction, Franklin Center is now 80% leased, with 41,000 square feet of remaining availability. Overall, the Company’s 2.5 million square foot Columbia Gateway portfolio is now 92.0% leased, with only 200,000 square feet

LEXINGTON, Ky.--(BUSINESS WIRE)-- #AdSales--Viamedia becomes the first U.S. ad sales firm to represent over 100 video service providers, marking a record-breaking industry milestone.

SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Rocket Labs business and prospects, resulting in its stock trading at inflated prices.

SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Atkore business and prospects, resulting in its stock trading at inflated prices.

LONDON--(BUSINESS WIRE)-- #AI--AI Digital Worker for Human Resources

VENLO, The Netherlands--(BUSINESS WIRE)--QIAGEN N.V. (NYSE: QGEN; Frankfurt Prime Standard: QIA) today announced that it has filed a complaint against bioMérieux S.A. (EPA: BIM) for patent infringement, reinforcing its commitment to protecting the scientific advancements behind its proprietary QuantiFERON technology. The complaint, filed in the Local Division of the Court of First Instance of the Unified Patent Court (UPC) in Duesseldorf, Germany, concerns European Patent EP 2 276 883 B2. This

MELBOURNE, Australia--(BUSINESS WIRE)--Ansell Limited (ASX: ANN), a global leader in protection solutions, announced today that its sales organisation will begin accepting Kimtech™ and KleenGuard™ orders and managing customer inquiries across North America and Europe. This marks the first significant commercial milestone following the strategic acquisition of Kimberly-Clark's Personal Protective Equipment (KCPPE) business last year and strengthens Ansell’s position as a global leader in safety

SYDNEY--(BUSINESS WIRE)--KKR Provides Bespoke Financing Solution to Australian GP Group Family Doctor

NEW YORK--(BUSINESS WIRE)---- $QUBT #ClassAction--Attorney Advertising--Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Quantum Computing Inc. (“QCI” or “the Company”) (NASDAQ: QUBT) and certain of its officers. Class Definition This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired QCI securit

NEW YORK--(BUSINESS WIRE)---- $TMDX #ClassAction--Attorney Advertising--Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against TransMedics Group, Inc. (“TransMedics” or “the Company”) (NASDAQ: TMDX) and certain of its officers. Class Definition This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired Tr

NEW YORK--(BUSINESS WIRE)---- $VG #ClassAction--Attorney Advertising--Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Venture Global, Inc. (“Venture Global” or “the Company”) (NYSE: VG) and certain of its officers. Class Definition This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired Ventur

SAN DIEGO--(BUSINESS WIRE)--Johnson Fistel, LLP announces it is investigating whether certain directors and officers of Driven Brands Holdings Inc. (NASDAQ: DRVN) breached their fiduciary duties to the Company and its shareholders. What can I do? If you are a current long-term Driven Brands shareholder, you may have legal claims that may be brought on behalf of the company, against the Company’s directors and officers. If you wish to discuss this notice or your legal rights, please contact lead

SAN DIEGO--(BUSINESS WIRE)--Johnson Fistel, LLP is investigating whether Fluence Energy, Inc. (NASDAQ: FLNC) or any of its executive officers violated securities laws by misrepresenting or failing to timely disclose information to investors. What if I purchased Fluence Energy securities? If you purchased securities and suffered losses on your investment, join our investigation now: Click Here to Join the Investigation. Or for more information, contact Jim Baker at jimb@johnsonfistel.com or (619

When attending an event as a sponsor, booth participant, and/or speaker, event merchandise is an effective and often economical way to reach and engage prospects and customers. 

Whether the event is in person, entirely virtual, or hybrid, event merchandise can play a role in your growth plan.  Merchandise can serve multiple purposes for your business, including:  

• Token of appreciation for customers reinforcing that you appreciate and care about them.  
• Incentives to boost attendance, help to create a memorable event, and  
• Powerful marketing tool to promote a particular brand message and/or heighten your company’s recognition.     

Here are some strategies to effectively leverage customer event merchandise as marketing collateral to get the best return on your time and money. 

Know Your Strategy and Define Your Goals 

Understanding how to strategize your merchandise to achieve the best results is vital in creating a successful merchandising operation.  Some core strategies can be implemented to create a successful plan for introducing branded merchandise. 

Defining your goals is about understanding what you are trying to achieve with your products.  Having goals can be particularly important with event merchandise. The specific objectives desired for implementing branded merchandise can and should be aligned with the overall goals of the event.  Some common goals can include: 

• Increasing brand awareness 
• Generating income 
• Thanking attendees 
• Creating connections 
• Promoting a cause 

Benefits of Branded Merchandise 

• Increased brand recognition: well-placed branded merchandise turns into a visible, ongoing reminder for your business 
• Creating a memorable experience assists in differentiating the event in attendees’ minds and keeping it at the forefront of their minds. 
• Showcases company culture: For example, a water bottle reflecting environmental responsibility and tech merchandise can underpin a tech company’s core offerings. 

Choosing the Right Merchandise 

Poorly chosen merchandise that does not fit the event, company, or audience can have the opposite impact as well-chosen merchandise.  Selecting the wrong merchandise can significantly limit its potential impact and become a budgetary waste that does not meet your business goals. 

Take versus Tossed 

A key to ensuring items are taken home and used comes down to the type of products being offered. High-quality, useful products such as water bottles and tech gadgets are more likely to be kept and used than cheap or irrelevant swag that quickly breaks, fails airport security screening, or has limited usability, which will be tossed. 

Practicality and Functionality 

It is best to select items that attendees can readily use and incorporate into their daily lives.  Branded merchandise will be used and seen frequently, increasing the impact of potential brand awareness growth and relevance in the person’s mind. 

Relevance to the Event Theme 

Tailoring a product to a potential audience is critical to connecting with attendees and resonating with what is important to them. Moreover, aligning items to the purpose of the event and branding can reinforce an idea or message. 

Consider Your Audience 

Different merchandise will appeal to various audiences, and tailoring it to your target demographic can make a huge impact. For example, attendees at an environmental event will be more likely to appreciate eco-friendly items, whereas attendees at a technology conference may be more receptive to tech gadgets.   

Some ideas for products to appeal to different audiences could be: 

• Customers: high-end tumblers, Bluetooth speakers, power banks 
• Employees: pens, notebooks, branded shirts and caps 
• Guests: travel tumblers, snacks, plush toys 
• Students: beach towels, waterproof Bluetooth speakers 

Consider Scale and Budget 

Adjusting merchandise choices to fit the event’s size and scale is essential. If the event’s attendance is projected to be limited, scaling merchandise to accommodate this is vital. In comparison, a significant event requires a larger merchandising budget and large quantities that appeal to a broader audience. 

Offer Appealing Items 

Choose appropriate items from your branded merchandise that fit the event. It is crucial to encourage customers and others to wear or use it—and promote your business. Make your event merchandise appealing to recipients by seeking input from your customers, partners, and employees. Collect important insights straight from others. Use a survey to ask your recipients what they would like to receive for merchandise and choose the most popular recurring answers. 

While there is a vast array of options when it comes to branded event merchandise or gift ideas for events, there are some that often prove to be winners: 

• Custom totes 
• Branded t-shirts 
• Branded treats 
• Personal care products 
• Customer beverages 
• Branded caps 
• To-go cups 
• Tech gadgets 
• Umbrellas 
• Key rings 
• Enamel pins 
• Water bottles 
• Stickers 
• Socks 
• Toys 
• Blankets 
• Slippers (scuffs) 

Consider Creating Urgency and Exclusivity

These two concepts intertwine to encourage members to get their hands on merchandise as soon as possible. For example, create a merchandise line limited to event attendees who sign up or take another action by a specific date. 

If you have multiple offerings, like a hat, water bottle, or T-shirt, ask customers what they would like in advance and either send it before the event or set it aside for pick-up at the event to obtain maximum marketing benefits before, during, and after the event. Also, encourage recipients to wear or use the merchandise to gain maximum exposure. 

Create a Social Media Challenge 

Social media is a tool that can broaden the reach of your merchandise more than recipients simply wearing the items out and about. Your business likely already uses social media to engage potential and existing customers—take it a step further by including the merchandise in a social media marketing campaign. Here are a few ideas you can try: 

• Themed challenge. Create a challenge for interested parties to win a prize. For example, you might challenge recipients to wear their new merchandise while out and about. Ask members to tag you in their posts to be considered for a prize, which could be an additional merchandise item. 
• Use current trends. Put your own twist on a current social media trend. For instance, ask recipients to participate in the #ThrowbackThursday trend, where they post pictures from past events and a photo of themselves wearing current event merchandise. 
• Work with influencers.  If there are influencers related to your business’s work or industry, consider sending them merchandise for free and asking them to share a post while wearing it to promote your business and the upcoming event you are participating in. 
• Use a hashtag.  Create a memorable, snappy hashtag that’s specific to the event. This will make it easier for people to find similar posts and important information about the event and for you to see which recipients are using the merchandise to market your business and the event. 

No matter which social media challenge you implement, offering a reward to incentivize participation is a good idea. For example, you could offer a gift card to a local restaurant or store to the person who gets the most likes, comments, or shares. 

Leverage Partnerships to Co-Brand Merchandise 

Utilizing your partners or event sponsors is another way to market your business’s event participation. Partnerships with well-known, reputable local businesses or companies can encourage your recipients to wear the business’s merchandise out and about. 

In the case of an industry conference, you could work with a local group or industry supplier to sponsor your business by providing co-branded merchandise for participants. They would gain brand recognition, and your customers and potential customers would receive high-quality, relevant merchandise featuring your brand identities. 

Final Thoughts 

Events can be crucial to your company’s growth. Merchandise can play an important role in helping customers and potential customers feel appreciated and connected to your business. It can also serve as a way to raise the business’s profile and create an event that attendees are sure to remember. 

RADNOR, Pa.--(BUSINESS WIRE)-- #classaction--The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that securities class action lawsuits have been filed against Semtech Corporation (“Semtech”) (NASDAQ: SMTC) on behalf of those who purchased or otherwise acquired Semtech securities between August 27, 2024, and February 7, 2025, inclusive (the “Class Period”). The lead plaintiff deadline is April 22, 2025. CONTACT KESSLER TOPAZ MELTZER & CHECK, LLP: If you suffered Semtech