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CANNES, France--(BUSINESS WIRE)--Today at Cannes Lions, Adobe (Nasdaq:ADBE) unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing creativity, marketing and AI to deliver intelligent, scalable and connected customer experiences. CXO is the evolution of Customer Experience Management, fulfilling the promise of personalization at scale by combining the creation and development of seamless customer experiences across all touchpoints and cha

CANNES, France--(BUSINESS WIRE)--Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale. Adobe will enhance GenStudio for Performance Marketing—a generative AI-first application for creating on-brand ads, emails and

CANNES, France--(BUSINESS WIRE)--Creative leaders today face mounting pressure to deliver bold, fresh experiences that boost brand awareness and keep customers engaged in an increasingly saturated market. A new survey from Project Management Institute (PMI) highlights that 97% of respondents faced at least one major campaign challenge in the last year, including: Going over budget (55%) Overdue deadlines (54%) Constraints on creativity (47%) The survey, conducted among 130 U.S. marketing and ad