One negative review in any form shatters 20 positive ones.
In the case of a Yelp negative review, the impact is even greater because of its filtering system.
According to Darius Fisher is the co-founder and president of Status Labsin a worst-case scenario, this system may prevent any positive reviews from appearing, while allowing negative one star reviews to consume the page.
With over 142 million monthly unique visitors, ignoring negative reviews is not a wise decision.
Fisher offers these 4 tips will help any business take the reins of their Yelp page.
● Take Ownership: Acting like you own the place is the first ideal step of dominating a Yelp page... because you do ‘own the place’. This is your business, so if you haven’t done so already, activate and “claim” your Yelp page. This way you will be ready to respond to any and all reviews concerning your business. “Claiming” your page will also allow you to upload a current information specific to the service your business provides. This includes photos, hours of operation, ways of contact, and additional business specific information.
● A Picture is Worth 1000 Words:For some customers, looking through photos is an alternative to reading through comments. High-quality photos of the work you produce and your facility are the first defense to complaints or bad comments . Similarly, photos of smiling personnel are likely diffuse any “poor customer service” complaints, so make a quick and lasting impression through ‘insta-worthy’, quality photos. No matter what your business, exceptional photos can do wonders for your brand and client first impressions.
● Think Outside of the Yelp box:A plethora of other authoritative sites exist where you can encourage guests to leave reviews. These include Citysearch.com, Yellow Pages, Urbanspoon, Angie’s List and not forgetting Facebook, which boasts 210 million active monthly users in the United States and Canada - 30% more than Yelp. Use these sources to enhance your online reputation and to reach more potential customers/clients.
● Keep Social Media Accounts Active + Updated:Regularly updated Facebook, Twitter, and Instagram accounts with solid followings and positive fan interactions, are likely to outweigh a less than stellar Yelp page. Just like alternative review sites, active and regularly updated social media accounts are likely to occupy those top spots on the front page of Google, as well as influence more potential customers.
If All Else Fails
It is actually impossible to remove reviews, unless they violate Yelp’sterms of service. Getting caught purchasing reviews will result in apublic shamingcourtesy of Yelp. Pushing Yelp off of page one of Google’s search results will reduce the amount of traffic that lands on those negative reviews, and more importantly, prevents negative comments from reaching your forthcoming clients.
Darius Fisher is the co-founder and president of Status Labs, an online reputation management firm helping small businesses to fortune 500 companies look their best online.